In pandemic hospital and clinic
business affected adversely. If you want to multiply your revenue, you have to
adopt a 21st-century Hospital business promotion strategy, indicating the fourth
First, you have to develop a fully
dynamic website with updated
content of patient education by regular blog writing. It will be the digital address
of your hospital/clinic.
Secondly, after pandemic patients are
avoiding Hospital/clinic visits to prevent infection and they prefer online doctor consultation. Therefore,
you should adopt an online doctor consultation.
The third is social media marketing. Maximum patients are using social media, so
you should be active on social media by posting patients feedback video,
patient educational material by blog and YouTube video.
Fourth is SEO (search engine optimization) for your website to be on top in
Google search in your category.
The fifth is WhatsApp marketing. Maximum patients are using WhatsApp. It will be
very effective marketing strategy.
Sixth is the registration of
hospital/clinic on online directories
like Just dial, Google, etc.
Seventh is NABH accreditation/certification, which will not only increase cash
patients due to quality certification but also empanelment of TPA and
government panels at better prices.
Eighth is TPA empanelment because mediclaim patients are increasing day by
day and TPA empanelment will increase your patients 30 to 40%.
Ninth is government panels empanelment like CGHS, ECHS, ESI, Ayushman Bharat
will also increase your patients by 30 to 40%.
The tenth is staff training to improve quality.
The eleventh is taking feedback of patient and taking corrective and preventive action on
Twelfth is adopting technology like CCTV, robotic surgery, artificial
intelligence will also increase the revenue by changing according to the need of the hour,
that is the Fourth Industrial Revolution.
The thirteenth is promoting medical tourism in your hospital to
attract foreign patients.
The fourteenth is improving infrastructure equipment and trained staff
to attract high paying patients.
If you could adopt all or some of these
measures, your patient footfall, and revenue will increase drastically.If you
are interested in any of the above you can contact us @9773935777 or [email protected]